YORS*

YORS is my final thesis project, focused on the beauty industry and visual branding. After researching makeup trends, branding strategies, and inclusivity in beauty marketing, I created YORS an inclusive makeup brand with a clean, playful, and modern identity. I designed the logo, visual universe, and a bold yet minimal graphic style that reflects the brand’s values. I also produced physical packaging prototypes and designed an Instagram feed to support the brand’s message. The whole project was compiled into a printed book, using a minimalist and symmetrical layout to highlight clarity and coherence.